Schmo is the personal website of Stuart Curran, a UK-based designer.

Introducing the horizon blueprint

Vision must coexist with everyday reality but we seldom look at these things together.

The horizon blueprint provides a way to examine the future alongside the present and to map between the two. Segmenting ideas into swimlanes across 3 horizons, determines where the most impact is.

Example horizon blueprint

Keep it simple.

Since the horizon blueprint is really just a simple 3x3 matrix, it is a lot simpler than methods like Wardley Maps.

Remember that like meetings, group workshops progress at the speed of the slowest minds in the room. Simplicity ensures everyone can contribute when the territory is unfamiliar.

Right to left to middle

Start with a visionary perspective and add at least one H3 strategic outcome first.

Jump to H1 on the left and start adding examples of work connected to this outcome, no matter how loosely. Mapping happens in H2 where you try to join the work to the outcomes through potential options. 

Top to bottom

Start with customer needs, questions and problems both real and speculative.

Connect work in the layers below to visible impact on customers even if sometimes tangential. It is much easier to make the case for new initiatives where a clear customer benefit can be articulated.

Boundaries and dimensions

Once established, you can layer additional information onto the blueprint.

Clusters of ideas indicate where there is a strong concept to be articulated. Colour coding of themes is also useful to add extra dimensions - dependency on technology, capabilities etc.

Atomic essays redux

Channels of conflict